A website is a positive way to increase your sales, productivity and market value. It doesn't matter the size of your company, it's vital to be able to reach your costumers in a massive way and make it simple to them. There's nothing better than the internet to achieve this.
A website can elevate the prestige of a company and allows your clients to increase the level of trust toward your product and service. All of these can be accomplished if you have a good website.
There're a lot of comments and opinions around this subject, new tools, everyone talks about ranking first in google search, optimizing content, etc., but many companies overlook the fundamental aspect of all this; the design and characteristics your page needs to have in order to be successful. Quality content can be left in the shadow due to unattractive and ineffective design. Your webpage has to fulfil certain characteristics that are essential to increase traffic, productivity, credibility and success. These are the basic characteristics your webpage needs to have.
-User friendly; you have to make sure you have an easy to use and navigate webpage. Everything has to be understandable and simple. Make everything as obvious as possible, make your visitors enjoy the visit and stay. If everything is complicated they will just get bored and leave, no one wants to spend a lot of time trying to decipher how to navigate through a page. Make it easy for them.
-Functionality; it needs to have a clear scheme. The links have to be coherent, navigation has to be easy. The visitor has to be able to know where to look, make sure the user don't gets lost. It's important to make it easy because the visitor does not want to spend a lot of time trying to decipher how to navigate through your page, they get easily bored, make it fun for them.
- Appearance; appearance of a web page is important. Take into consideration the colors of your company and try to use things you know will work for your potential visitors, for example very strong colors can cause fatigue and rejection to certain people, so be smart when you do this. A good content can look as bad content if your website's appearance is not good.
-Simple Structure; everything has to be clear and concise. Bold the important words and make sure everything is well structured.
-Keep it short and fresh; try to be concise and use relevant information. Don't bore the user with things that are not relevant, use simple words, keep it short and interesting. Update your material, catalogs or whatever you have in your site.
- Fast loading; pages that take too long loading are destined to fail, make them as light as possible and pick a good host.
-Few clicks; don't condense your page, just a few clicks to make it as quick and easy as possible.
-Don't use flash when it's not necessary; the easiest and quicker you keep it the better.
-Interaction; this is a social media era and your webpage also has to be interactive. The users don't only demand information, but also the possibility of interacting with your page.
-Information; its imperative you provide your contact information. This will make your company look professional, and the levels of trust of your potential clients increase. It's not the same to offer a contact number than just give an email address.
You should also remember that is vital you measure your results. No need to measure everything but, you'll be able to know what your visitor wants, what users are looking for, and how you can improve your weak points.
Concluding, don't expect to have a successful site if you don't fulfill at least these characteristics. Everyone knows this, but there are still many websites that have great content and terrible design or great design and old and useless content. The internet is a powerful tool; it can make you reach unimaginable levels of success if you know how to use it. Take your time to create a good webpage, be smart about this, it's totally worth it.
A website can elevate the prestige of a company and allows your clients to increase the level of trust toward your product and service. All of these can be accomplished if you have a good website.
There're a lot of comments and opinions around this subject, new tools, everyone talks about ranking first in google search, optimizing content, etc., but many companies overlook the fundamental aspect of all this; the design and characteristics your page needs to have in order to be successful. Quality content can be left in the shadow due to unattractive and ineffective design. Your webpage has to fulfil certain characteristics that are essential to increase traffic, productivity, credibility and success. These are the basic characteristics your webpage needs to have.
-User friendly; you have to make sure you have an easy to use and navigate webpage. Everything has to be understandable and simple. Make everything as obvious as possible, make your visitors enjoy the visit and stay. If everything is complicated they will just get bored and leave, no one wants to spend a lot of time trying to decipher how to navigate through a page. Make it easy for them.
-Functionality; it needs to have a clear scheme. The links have to be coherent, navigation has to be easy. The visitor has to be able to know where to look, make sure the user don't gets lost. It's important to make it easy because the visitor does not want to spend a lot of time trying to decipher how to navigate through your page, they get easily bored, make it fun for them.
- Appearance; appearance of a web page is important. Take into consideration the colors of your company and try to use things you know will work for your potential visitors, for example very strong colors can cause fatigue and rejection to certain people, so be smart when you do this. A good content can look as bad content if your website's appearance is not good.
-Simple Structure; everything has to be clear and concise. Bold the important words and make sure everything is well structured.
-Keep it short and fresh; try to be concise and use relevant information. Don't bore the user with things that are not relevant, use simple words, keep it short and interesting. Update your material, catalogs or whatever you have in your site.
- Fast loading; pages that take too long loading are destined to fail, make them as light as possible and pick a good host.
-Few clicks; don't condense your page, just a few clicks to make it as quick and easy as possible.
-Don't use flash when it's not necessary; the easiest and quicker you keep it the better.
-Interaction; this is a social media era and your webpage also has to be interactive. The users don't only demand information, but also the possibility of interacting with your page.
-Information; its imperative you provide your contact information. This will make your company look professional, and the levels of trust of your potential clients increase. It's not the same to offer a contact number than just give an email address.
You should also remember that is vital you measure your results. No need to measure everything but, you'll be able to know what your visitor wants, what users are looking for, and how you can improve your weak points.
Concluding, don't expect to have a successful site if you don't fulfill at least these characteristics. Everyone knows this, but there are still many websites that have great content and terrible design or great design and old and useless content. The internet is a powerful tool; it can make you reach unimaginable levels of success if you know how to use it. Take your time to create a good webpage, be smart about this, it's totally worth it.
About the Author:
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