Sunday, May 5, 2019

URL Tips For Real Estate Agents, By Long Island SEO Experts

By Arthur Williams


As a real estate agent, your job is to promote, sell, and, buy properties, ensuring that their value grows over time. Your reputation goes a long way, especially online, so it's important to have a website that performs well. This is especially true when it comes to Long Island SEO, so let's begin with the URLs that your site has. With the following advice in mind, you will be able to craft URLs that are not only SEO-friendly but able to grow your business in various respects.

One of the ways to create URLs that are SEO-friendly is by keeping them as short as possible. The more readable these are, according to companies like fishbat, the more likely they are to be seen by people that perform searches. Real estate agents would be wise to keep things short and sweet when crafting unique URLs. This is one of the many areas where an SEO expert can help if you feel like you require professional assistance.

Real estate agents should also be mindful of keyword placement. To put it more bluntly, each keyword that you're going for should be included in each relevant URL. This will make it easier for you to rank. It will also aid in readability, which we just covered. If you find that internal pages on your site don't feature relevant terms, modify them accordingly. Just make sure that you alter any existing links so that 404 errors or related redirects don't occur.

Also, cut down on stop words. While this may seem like it goes against readability, it's important to understand that URLs should try to trim down as much fat, for lack of a better term, as possible. Stop word include "and," "the," "but," or any other related subject. By removing stop words from URLs, you actually make them easier to rank. This is another area real estate agents should look into when altering URLs, ensuring that they are as functional as possible.

Lastly, understand that SEO changes on a regular basis. What this means is that practices will shift as well, which is why you should stay on top of what makes websites rank. This includes the steps that should be taken to craft URLs for your real estate business. If you feel like your website's growth has come to a halt or dropped, look back at your URLs. Perhaps they simply need to be changed to fit the current digital landscape.




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Tuesday, April 16, 2019

Long Island SEO: The Best Ways To Improve Your Site's Crawlability

By Arthur Williams


What are some of the factors that help a website's rankings across different search engines? Along with backlinks and quality of content, just to name a few, its ability to be crawled should be noted. In fact, this is one of the most common reasons why sites, even the ones with the most value to offer, struggle in Long Island SEO. The following information will help your site become more crawlability, ensuring that it not only ranks but catches the attention of more people.

To make your site more crawlable, ensure that it has a healthy amount of text. This is the factor that determines how, or if, sites rank on different search engines. If you have a site that only features images or video content, it won't rank, as search engines will be unable to read it. Text matters, as the likes of www.fishbat.com will attest. To simply ignore it would be an oversight, not only for SEO but business in general.

You can also improve your site's crawlability by improving the speed at which it loads. One of the problems that can hold a site back, from an SEO standpoint, is slowdown. This is especially common among websites that are heavy in visual content, photos and videos being the most prominent. These take more time to process. The downside is that your site will operate at a slower speed, so reducing the volume of such content, if it can be helped, is recommended.

There's also the matter of duplicate content that's worth being discussed, too. It goes without saying that plagiarism should be avoided, but the importance of this value to SEO is arguably greater. One of the reasons a search engine may not index a website is because it detected content that was from another website. By going into your site and revising the content in question, it will become more readable to various search engines.

When it comes to the ways to make websites more crawlable, these are the methods that you should take into consideration. By doing so, you will start to see your site appear on different search engines, which is a tremendous achievement, to say the least. However, SEO goes far beyond bragging rights. When your site is seen by a high volume of people, you will be able to grow your business, provided your site is optimized for this purpose.




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Thursday, April 11, 2019

A Website Design Service Prevents Common Mistakes Found In Templates

By Rebecca Mitchell


Just about everyone these days needs a website presence in order to make money. Even secretarial jobs, that were once fairly easy to obtain, sometimes require applicants to have online real estate that relates to their career. This means certificates, badges, and even small tokens of appreciation that can be converted digitally and placed online. The only thing that puzzles some is where to place these so they can be seen by future employers. Although blogs are convenient, there are times when a website design service will achieve the look desired.

People who often take on this task to save money tend to make a number of common mistakes. Although it is fairly easy to place or click on elements so they are visible, two areas often scream amateur. Color choice or font selection is usually a dead giveaway.

While two colors or monochrome are generally safe choices, often it is not enough unless a black, white, or neutral color is part of the theme. Four colors are the absolute maximum and they should create some sort of balance. A good rule of thumb is one dark or neutral color for every vibrant color.

This is why few good sites use a single color throughout, except for the text. However, there are some brands that can get away with using mostly black with white text and tabs. Many art gallery sites take a minimalist approach because visitors stop to see colorful images.

Freelance workers and solopreneurs should take a look at their current web presence and ask themselves how well their real estate is working. If it just gives visitors basic information about the individual or their services, there is a chance that other opportunities may exist. Links to relevant live articles, collaborative projects, interesting videos or presentations should be placed on a single website with an address that identifies the owner.

Although it is common to take a barebones approach when starting out, making small upgrades is what will keep things interesting. The problem that most busy working people have is finding the time. They may be able to perform essential tasks like HTML updates or modify a web style sheet but when major changes need to be made, visual appeal is everything.

Sites that use a lot of visuals benefit from compression. Using a high resolution image on a website is one mistake that can cost amateurs their visitors. No one wants to wait for something to upload, especially if the visual is the highlight and not just to support any text.

When it comes to cost, an individual should think in terms of investment. A sharp online presence will attract clients who are willing to spend money or pay a nice salary to someone who gives a positive impression. Those who are likely to cut corners are most likely to attract clients and employers that will do the same.




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Monday, April 8, 2019

What To Consider When Looking For A Website Design Service

By James Reynolds


A website plays an integral role today as far as your business is concerned. That homepage that you design and have developed becomes the internet face of your business and there is need for you to settle for the right website design service. These are services availed by companies that for years have the knowledge and technical expertise of designing, developing and managing websites. There are multiple companies established and keenness in choosing the right one to help design a site for your business is integral. Jotted below are some fundamental considerations to make.

First and foremost, you need to make sure that you have a budget predefined and this is the budget that will govern your endeavors. The number of companies availing website designing services is on the rise and these companies do have differing cost estimations and there is need for you to have a budget developed based on your financial wellness and abilities. The budget you define will enable you determine the right company that charges reasonably when availing the homepage design and development service that you need. When it comes to negotiating your price with companies, you should always avail a lower quote than your budget to enabler you have the right room for negotiations.

Once you develop a budget that you need to use, ensure to establish the companies available. This is very essential as there are multiple companies that have been developing websites for companies over the years. Have other companies or businesses avail their recommendations and this enables you create a list pretty fast. At the same time, you could settle for online search engines and through these engines, facilitate a quick search for these companies.

The experience a designer has designing websites needs vetting. You should never settle for a newbie designer as this will mean shoddy designs. Therefore, examine the years a designer has been established and operational.

Garnering references as well as internet reviews and testimonials is benefiting as you get to determine whether the company or the designer is reputable and reliable. Designers are supposed to avail their references and the information you garner through contacting the references should be compared with the information available in the online testimonials. As a result, you will manage to determine then quality of the services availed by the agency and their reputation.

Once you have identified the company that is repute and reliable and that has been established for long, you will have to reach out to them. This is where you examine their cost estimation and determine whether it falls in line with your budget. Settle for that company that charges reasonably.

What are your needs? This is something that the designer you settle for must acknowledge. Therefore, be keen enough to examine the personality of experts working for the agency and determine whether they are prolific communicators. At the same time, you must examine their professional behavior.

How keen and diligent you are determines how thorough you will be at vetting the available companies designing websites. Therefore, ensure to understand the above mentioned guidelines and these will help you simplify the vetting process. The company you settle for will give your business a new phase and face hence helping you grow extensively.




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Thursday, March 28, 2019

Long Island SEO: The FAQ Page Do's And Don'ts To Know

By Arthur Williams


The Internet shines with information, but not everything will be easy to find. For this reason, businesses should make it as easy as possible for potential customers to find the insight they're looking for. This is where FAQ pages come into play, as they outline the most commonly asked questions, in addition to resolutions. These web pages can help with Long Island SEO, and for a better understanding of what this entails, keep the following do's and don'ts in mind.

One of the essential "do's" of FAQ page development involves the utilization of images and text alike. Reputable agencies such as fishbat.com will agree, as users may have to piece certain pictures together in their minds. Text alone may not allow them to do so, which is where high-quality images come into play. Provided they're relevant to the content at hand, you will see that the images in question make a considerable difference.

Next, ensure that there is a hierarchy when it comes to frequently asked questions. For example, a user may want to know what, exactly, a company is; this question should be among the first they see. From there, questions about the company's location, how long they've been in business, and other such facts should follow. When questions are positioned in this way, it makes the FAQ page itself more streamlined, positively influencing SEO in the process.

Now let's discuss the "don'ts" of FAQ page development, starting with a lack of keywords. This can be difficult, as SEO professionals stress against keyword stuffing, as it's become an outdated practice. Instead, focus on incorporating these terms so that they naturally flow with the content itself. If you place a keyword somewhere, and it doesn't make sense in the context of the content, you'd be wise to use it elsewhere.

Finally, keep complicated language to a minimum. While you don't want your FAQ page to be overly simplistic, it's very easy to use industry jargon, which your target audience may not be familiar with. General wording will suffice. In fact, this will make your FAQ page easier to follow, meaning that your audience will be able to find the information they need, increasing the likelihood of them doing business with you in the future.




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