As a real estate agent, your job is to promote, sell, and, buy properties, ensuring that their value grows over time. Your reputation goes a long way, especially online, so it's important to have a website that performs well. This is especially true when it comes to Long Island SEO, so let's begin with the URLs that your site has. With the following advice in mind, you will be able to craft URLs that are not only SEO-friendly but able to grow your business in various respects.
One of the ways to create URLs that are SEO-friendly is by keeping them as short as possible. The more readable these are, according to companies like fishbat, the more likely they are to be seen by people that perform searches. Real estate agents would be wise to keep things short and sweet when crafting unique URLs. This is one of the many areas where an SEO expert can help if you feel like you require professional assistance.
Real estate agents should also be mindful of keyword placement. To put it more bluntly, each keyword that you're going for should be included in each relevant URL. This will make it easier for you to rank. It will also aid in readability, which we just covered. If you find that internal pages on your site don't feature relevant terms, modify them accordingly. Just make sure that you alter any existing links so that 404 errors or related redirects don't occur.
Also, cut down on stop words. While this may seem like it goes against readability, it's important to understand that URLs should try to trim down as much fat, for lack of a better term, as possible. Stop word include "and," "the," "but," or any other related subject. By removing stop words from URLs, you actually make them easier to rank. This is another area real estate agents should look into when altering URLs, ensuring that they are as functional as possible.
Lastly, understand that SEO changes on a regular basis. What this means is that practices will shift as well, which is why you should stay on top of what makes websites rank. This includes the steps that should be taken to craft URLs for your real estate business. If you feel like your website's growth has come to a halt or dropped, look back at your URLs. Perhaps they simply need to be changed to fit the current digital landscape.
One of the ways to create URLs that are SEO-friendly is by keeping them as short as possible. The more readable these are, according to companies like fishbat, the more likely they are to be seen by people that perform searches. Real estate agents would be wise to keep things short and sweet when crafting unique URLs. This is one of the many areas where an SEO expert can help if you feel like you require professional assistance.
Real estate agents should also be mindful of keyword placement. To put it more bluntly, each keyword that you're going for should be included in each relevant URL. This will make it easier for you to rank. It will also aid in readability, which we just covered. If you find that internal pages on your site don't feature relevant terms, modify them accordingly. Just make sure that you alter any existing links so that 404 errors or related redirects don't occur.
Also, cut down on stop words. While this may seem like it goes against readability, it's important to understand that URLs should try to trim down as much fat, for lack of a better term, as possible. Stop word include "and," "the," "but," or any other related subject. By removing stop words from URLs, you actually make them easier to rank. This is another area real estate agents should look into when altering URLs, ensuring that they are as functional as possible.
Lastly, understand that SEO changes on a regular basis. What this means is that practices will shift as well, which is why you should stay on top of what makes websites rank. This includes the steps that should be taken to craft URLs for your real estate business. If you feel like your website's growth has come to a halt or dropped, look back at your URLs. Perhaps they simply need to be changed to fit the current digital landscape.
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