Wednesday, March 24, 2010

Amplify Your Viral Marketing Efforts: Three Great Tips

By Chris Art

Viral marketing is not a new concept.

Viral marketing has been known to be one of the most effective and low cost ways to get the word out about your product or service.

Throughout this article, you will learn three important steps to building a strong viral marketing system.

Always keep an elusive and mysterious element to your viral advertising that conceals a direct promotion of your business. You read that correctly. Though you may be a bit perplexed at this strategy, it is the guaranteed method of achieving the highest return. Don't expose your online business's name until you have reached the end of your campaign. The mystery encircling the campaign itself is what drives it efficacy. The fact that it's rather cryptic draws in your consumer. Exploit this force and manipulate it to your benefit by sustaining an ambiguity to it. Your advertising should be captivating and imaginative, avoiding the stale and ordinary of an average marketing campaign. Your campaign has to be lively and must get your potential customers attention right away. Your advertising will yield impressive results if you do, and will certainly disappoint if you don't.

It's common knowledge that people are emotion-driven; therefore, getting your prospective customer to have an emotional reaction to your product or service is a key method in motivating them to participate in your word-of-mouth campaign. It could fall on either side of the coin. The outcome of the intentional provocation of emotions in people can't always be predicted; results could be high levels of love or hate. What you need to be sure of is that your message gets across with just enough zest, dedication, sincerity and information. Your approach to each situation is the determining factor. That is what matters here. Even though your creation might not have a lot of emotion involved, utilizing this approach could do wonders for your viral marketing campaign. People are known to spread all kinds of viral videos, ebooks, reports, etc. only happens when the item causes a desire in the person to share the information. Without an emotional connection to the viral element, people aren't moved to disseminate the element. Your product may innately lack this emotional element; creation of the emotional attachment can be accomplished by using viral videos containing other people portraying this emotional attachment.

It is absolutely imperative that you get other internet folks hyped up and helping with your marketing scheme. Perhaps you can draw your visitors in with a fascinating game, or maybe generate interest through a quiz or some kind of cryptic puzzle. Motivate them to keep on reading, to check out what you're doing. Create closeted portions to your website that require the discovery of cryptic messages to unlock. In this global economy, your success is determined on the type of personal relationship you can develop with your potential customer and they will be able to help you build your business. The work in viral marketing is ultimately done by your patrons, not by you. The attention from visitors who begin talking about your marketing approach is what gets you noticed by even more potential buyers.

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