Many people worry about how to raise their search engine placement so that they can enjoy greater numbers of targeted traffic and make greater amounts of money. The engines are not very complicated to figure out and one must do that before you can hope to truly increase the rank that you currently have.
Online traffic is directed primarily through search engines, and the majority of this - a full sixty percent - comes from Google. It is important that you understand how a search engine will find and present information to your potential customers if you want to increase your rating. There are two ways: the first is called robots, but the far more common ways are called crawlers or spiders.
It is by using these spiders that search engines are able to index websites. After you submit your website, the spider goes to the site and searches through the pages and indexes them. The spiders function by reading the content of your site, meta tags, and links on your pages.
When the spider returns, it brings back all the information it needs and deposits it where the data is being indexed. The spider is capable of indexing pages which your website links to also. Sites with hundreds of pages could be a problem, however, because spiders only index a limited amount of pages.
The spider will return regularly back to your site to check if there is any updates or changes. But the frequency of these returns is determined by the search engines moderators. A spider is much like a book that houses the table of contents, content, and references to other sites. Through spiders like Excite, Lycos, AltaVista, and Google, a million web pages a day can be indexed.
The search engine looks for the information in their internal index that is closest to what the searcher types in, and that is how search engine placement is decided. If a searcher types that keyword in, then your page should be listed on the first page of the results. However, you will get different rankings for different search engines as they all use different search algorithms to search their indexes.
You should also pay attention to how often and where your keywords are located. Keyword density for many people is usually around 3-7 percent to keep from being considered keyword stuffing or spamdexing. The search engines also analyze how each links are formed and what are the pages all about.
If the pages that are linked are related, then you shall see a definite higher score in the search engine rankings. You can easily get a better ranking in the search engine placement, if only you understand the way search engines work and use that knowledge to help your website get better rankings.
Online traffic is directed primarily through search engines, and the majority of this - a full sixty percent - comes from Google. It is important that you understand how a search engine will find and present information to your potential customers if you want to increase your rating. There are two ways: the first is called robots, but the far more common ways are called crawlers or spiders.
It is by using these spiders that search engines are able to index websites. After you submit your website, the spider goes to the site and searches through the pages and indexes them. The spiders function by reading the content of your site, meta tags, and links on your pages.
When the spider returns, it brings back all the information it needs and deposits it where the data is being indexed. The spider is capable of indexing pages which your website links to also. Sites with hundreds of pages could be a problem, however, because spiders only index a limited amount of pages.
The spider will return regularly back to your site to check if there is any updates or changes. But the frequency of these returns is determined by the search engines moderators. A spider is much like a book that houses the table of contents, content, and references to other sites. Through spiders like Excite, Lycos, AltaVista, and Google, a million web pages a day can be indexed.
The search engine looks for the information in their internal index that is closest to what the searcher types in, and that is how search engine placement is decided. If a searcher types that keyword in, then your page should be listed on the first page of the results. However, you will get different rankings for different search engines as they all use different search algorithms to search their indexes.
You should also pay attention to how often and where your keywords are located. Keyword density for many people is usually around 3-7 percent to keep from being considered keyword stuffing or spamdexing. The search engines also analyze how each links are formed and what are the pages all about.
If the pages that are linked are related, then you shall see a definite higher score in the search engine rankings. You can easily get a better ranking in the search engine placement, if only you understand the way search engines work and use that knowledge to help your website get better rankings.
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