Wednesday, April 7, 2010

Yahoo Search On Its Way Out

By Julie Johnson

The unconvincing issue around the net is the booming domination by the leading players. Google and Microsoft, Microsoft and Google, are there really anyone else in command of the information highway? Truthfully while Yahoo was never a search engine superpower, it has been containing its own on the net, well that's at any rate until they came across a deal with Microsoft, that is correct, now Microsoft will be taking over Yahoo search

Yahoo has been distributing away assets left and right, at least recently, because their current CEO Carol Bartz acquired the helm. Simply instead of adding in the big modifications that this search engine demanded in order to reclaim any of their draw on the net she's in stages traded away flecks of this company bringing down it to nothing more than a lower-ranking presence among the net the equal of AOL.

Microsoft made it appear that this alteration would profit both companies in principle they are simply annihilating more of the competition which assists them in drive their freshest embark Bing into a 2nd commanding position to Google, still distinctly ranked considerably higher up whatever additional competitor. In the end while this deficiency of selection will cost consumers a lot of money as the less competition there is the more companies could charge for their services giving you no alternative but to ante up the super- amplified charges that they serve.

Ultimately, Microsoft taking over Yahoo search will reduce this once competitor to nothing more than a secondary influence on the web. This means that there will essentially be only two search engines on the web and these players are Google and Bing and that being said this will provide not only an increase in the cost of things like PPC advertising but will also limit the users to finding only what these two search engines deem important. Since each search engine operates on its own algorithms this will greatly affect web marketing across the board.

And although it could have been nice to see Yahoo try and acquire a little ground from these two internet heavyweights for now it's time to say adieu to Yahoo search. We may only hope that someone else produces a fresh search engine that could give these two companies a run for their money.

About the Author:

No comments:

Post a Comment