Saturday, May 8, 2010

Kelowna Web Design: The Key To Your Company's Future Success

By Judith Froats

Did you know that a professionally designed web site is the strongest marketing and P.R. tool that your business can have?

The net is the most economical place to perform business, and the vehicle by which your company will become known is a well designed web site that acts as the "face" of your business.

More and more customers are looking to the web for the products and services they require. Consumers want to be able to access products and services online: contemporary customers have come to insist that the businesses they custom have a well developed internet site that provides information 24/7.

There are several advantages to your business being online with a well designed website:

1. Expense Savings: a website developed by a top web design firm will save you money by offering 24/7, automated information to your info-hungry potential consumers. Rather than compensating 'round the clock workers to man phones and give out standard information, invest in a multi-functional, professional web site to give out details and information to your consumers!

2. Marketing: your website delivers an ongoing showcase of everything that your company offers. As a result of having your company's web site on the world wide web working for you, your company is able to come in contact with the community on a continual basis!

3. Establishing Leads: your customized website can get the prospects while they're hot! When a consumer visits your site, you are able to capture the lead instantly if they fill out your "contact us" web page!

4. Information, Information! The twenty-first century is regularly called the "Age of Information Technology". Your consumers and potential customers seek to know everything about your company and what you offer. With a website, you are equipped to give out that information on a 24/7, 365 day basis! A customized web site permits you to list comprehensive descriptions of your products and services, hours of operation, pricing, policies and statements, mission statement, and so much more! Most notably, your site informs your potential consumers of how to make contact with you, so that they can make the next move of talking to you or your company rep in person!

A whopping 49% of our population is considered to be "introverted", meaning they have a preference to collect information anonymously. Where an introvert may be less likely to visit your place of business in person, or even pick up the telephone to inquire of your services, they are a lot more likely to visit your web site. Once they are comfortable with your company and services, they are more likely to follow through with taking the next step of contacting you directly.

When properly produced by an expert web design firm, a web site lets your clients and potential clients collect the information that they want in order to make a choice about whether to pursue your company's services. The questions that your sales people answer every day can be listed on your web site, saving your clients' time, and saving your business money!

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