Monday, May 10, 2010

What Is Search Engine Optimization

By Steve Young

Search Engine Optimization is a process of choosing probably the most suitable targeted keyword phrases relating to your website and ensuring that this ranks your own website highly in search engines so that when someone searches for specific phrases it returns your own site on tops. It basically entails fine tuning the content of your site along with the HTML and Meta tags and also entails appropriate link building process. The most popular search engines are Google, Yahoo, MSN Look for, AOL and Ask Jeeves.

Search engines keep their methods and ranking algorithms secret, to get credit for finding probably the most valuable search-results and to prevent spam pages from clogging these outcomes. A search engine may use hundreds of elements whilst ranking the listings where the factors themselves and the weight every carries might change continually.

Algorithms can differ so extensively that a webpage that ranks #1 in a specific search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take several days to even weeks from the referring of a link from such an established website for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and improve your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion businesses, will look at the strategy for your site and make advice to improve your search engine ranking and website visitors. Should you wish, they will also provide continuing consultation and reporting to keep track of your web site and make recommendations for editing and improvements to keep your own website traffic flow and your own search engine ranking high. Normally your own search engine optimization experts work with your own web designer to construct an integrated plan straight away to ensure that all aspects of design are believed to be at the same time.

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