With regards to your website, extra attention should be paid to every minute detail to ensure it performs optimally to serve its objective. Here are seven significant rules of thumb to observe to make sure your web site performs well.
1) Don't use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a really stunning image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.
2) Don't make use of too much banner advertisements
Even the least net savvy people have trained themselves to disregard banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and place relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very uncomplicated navigation menu so that even a young child will know how to make use of it. Stay away from complex Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to find their way, they'll leave your website.
4) Have a clear indication of where the user is
When visitors are seriously immersed in browsing your site, you'll want to make certain they know which part of the website they are in at that time. That way, they'll be able to browse pertinent information or navigate to any section of the site effortlessly. Do not confuse your visitors because confusion means "abandon ship"!
5) Steer clear of using audio on your site
If your visitor is going to stay a long time at your website, reading your content, you will wish to make sure they're not annoyed by some audio looping on and on on your web site. In the event you insist on adding audio, ensure they have some control over it -- volume or muting controls would work fine.
1) Don't use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a really stunning image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.
2) Don't make use of too much banner advertisements
Even the least net savvy people have trained themselves to disregard banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and place relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very uncomplicated navigation menu so that even a young child will know how to make use of it. Stay away from complex Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to find their way, they'll leave your website.
4) Have a clear indication of where the user is
When visitors are seriously immersed in browsing your site, you'll want to make certain they know which part of the website they are in at that time. That way, they'll be able to browse pertinent information or navigate to any section of the site effortlessly. Do not confuse your visitors because confusion means "abandon ship"!
5) Steer clear of using audio on your site
If your visitor is going to stay a long time at your website, reading your content, you will wish to make sure they're not annoyed by some audio looping on and on on your web site. In the event you insist on adding audio, ensure they have some control over it -- volume or muting controls would work fine.
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