Saturday, August 20, 2011

An Easy Link Building Strategy For Reaching The Top

By Phil Guye


One of the most vital aspects of SEO (search engine optimization) is link building. An excellent link building strategy will give lots of traffic to your internet site and will also boost your ranking in the search engines. Whenever you get a link back to your website from another website, it sends the signal to the all-powerful search engines that your website has something really worth linking to. As a result, they move your site a bit higher up in their listings. Thus, the reasoning would be that the more such links you can get, the closer to the top of the heap you can get. And being in the first couple of results will give you a huge increase of visitors coming in after conducting a search.

There are numerous ways to get backlinks, but there is one thing you must do to increase your chances. You have to make sure that your site gives useful and relevant content according to the keywords you're wanting to rank for. If you can show that you've got great content, other sites will be more inclined to link to you, and you might not even need to request they do so.

You also need to understand that not all links are created equally. The text utilized to label your website on somebody else's website makes a big difference. For example if the link individuals click on to go to your site (from another site) says "www.yourdomainname.com" it will count for something, but as much as if the text were something like "best product". Thus, one part of your link building strategy should include a suggested means of linking back to you, and that way should include the keywords you want to get ranking for.

Remember to link to websites yourself. This is good karma. Of course, you can't really count on websites to link back to you if you are not linking to any yourself. Having outbound links makes your site more complete for visitors, but it also increases the odds that other websites will give you backlinks.

If you like, you can consider trying a link building service, but be sure to research any company you're considering before conducting business with them. The real reason for this is that a few backlinking services are flagged by the search engines, and making use of their services can cause you to go lower in the rankings. Besides that, if you can get a dependable service, they can be such a time saver and improve your rankings as well.

A few site owners want to make direct contact with some other website owners as part of their link building strategy. However, this is frowned upon by some, but it surely can work. Whatever you do, don't use a form letter that sounds common. Be yourself, be polite and be professional; making sure to personalize the message. With luck, you will get lots of backlinks.




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