Friday, August 26, 2011

The Real Truth About Google Supplemental Results

By Phil Guye


You excitedly key in your site's URL in Google's online search engine and your site turns up in Google's supplemental results. What exactly are Google supplemental results and why do you not want your internet site to show up in them? According to Google's FAQ page, supplemental results are part of Google's reliable index and pages, which appear on the supplemental listing, have "fewer restrictions" compared to those that appear on the main results page. Searches for video marketing or social media marketing links are the most frequent ones. They further say that the inclusion of sites on the main or supplemental index is strictly automated and does not affect page ranking at all.

In truth however, webpages that appear on the main index will almost always show up first in a search. Supplemental search results will still only show up if there are hardly any or no results at all in the main index. Lots of older websites also tend to fill the supplemental results page. Obviously the supplemental results page is not where you would like your website to wind up. Ironically several individuals have emailed Google asking that their internet sites be included in the supplemental index.

Just like in the title and description labels, using duplicate content material text in a number of different webpages will most likely result in inclusion in the supplemental index. Internet pages with little or no text content articles are another candidate for the supplemental index; image tags, costs and small descriptive text do not normally count as Google generally views these as commercial page contents, destined for...you guessed it: the supplemental index. Long URL's or URL's with plenty of dashes are also generally thought of as spam by Google which is the good reason that many webpages hosted by free websites end up in the supplemental catalog.

The first thing you should do is to write some good content. A few lines of text won't be enough. Make certain it is relevant to your subject and that potential people to visit your website will enjoy reading it. That goes for all of the pages in your internet site, try not to have less than 50 words on any page on your site. And if you have any wording content that you "borrowed" from another site, now would be a good time to alter them. Reword your title and description labels to be as illustrative and relevant to your website as possible, but try not to make them too lengthy or contain repetitive keywords.

These are just the more common things to consider if you want to avoid being relegated to the Google supplemental index results. As you can see, rectifying these problems after you're internet site has already been placed in the supplemental index does not guarantee relocation to the main index; remember it is easier to avoid being put into the supplemental index than it is to be removed. Social media marketing internet sites are now cautious with what they say because of this. So do it right the very first time and design your website accordingly, and hopefully you can enjoy the benefits of main index listing and the high result ranking that you desire.




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