A lot of online marketers get frustrated with search engines often varying algorithms. But there are actually crucial values that haven't changed throughout the years. Harness these ideas to amplify your positioning: Don't be too quick to modify domain names. Google has an aging delay for any new domain and it can take up to a year for your keywords to start showing in the searches.Improve your page for your target audience, not the search engines. At all times think about what impression your website gives your users you will create a better website the engines will like.
In Norway some amature new comer search engine optimization individuals that call themselves so called "expert" go after keywords that are not searchable for example "sokemotoroptimalisering" which is a term for search engine optimization. You will find only 2000 searches on monthly basis and these come from Oslo.
Program your website to be "crawler" friendly. Search engines send out "crawlers" to gather information from your page so they understand how to rank it. Create your links using HTML, not javascript. Crawlers can't follow javascript and won't be able to read your information. Don't design your site in Flash-there's nothing for the crawlers to read. If they can't interpret the information, they can't classify your website. Make sure your copy is HTML, not a graphic of a text. It may look like copy. But if you have a text graphic, all the crawlers will see is a blank page. Label your internal text links and clickable image ALT attributes as descriptively as possible. Within the text links in your website, use the phrase that describes the page you're clicking to. For image links, make sure those phrases are contained in the image's code.
Program your site to be "crawler" friendly. Search engines send out "crawlers" to gather information from your website so they understand how to rank it. Create your links using HTML, not javascript. Crawlers can't follow javascript and won't be able to read your information. Do not design your page in Flash-there's nothing for the crawlers to read. If they can't interpret the information, they can't classify your page. Make sure your copy is HTML, not a graphic of a text. It may look like copy. But if you have a text graphic, all the crawlers will see is a blank page. Label your internal text links and clickable image ALT attributes as descriptively as possible. Within the text links in your website, use the phrase that describes the page you're clicking to. For image links, make sure those phrases are contained in the image's code.
Write compelling copy for key pages of your page based on your chosen keyword phrases. Choose a few keyword phrases that apply to the particular page you're writing and work those phrases into the copy. Incorporate your keyword phrases into each page's unique title tag. Title tags are given significant weight with search engines. The title tag is the information that shows up in the search engine results so it's crucial that it be enticing, not just crammed with keywords.Make sure your website is link-worthy. Search engines judge a page's popularity by the number of links pointing to it. To make sure people will want to link to your website, you have to offer something worth linking to. Beyond your product or service, you need something that puts you over the top: an information service, a superior presentation, or great variety. Optimize all the important phrases. Says Maria Johnsen, "If you can rank highly for a good portion of them, they are going to add up to a lot more than just that one keyword or key phrase that you think it generate money."
In Norway some amature new comer search engine optimization individuals that call themselves so called "expert" go after keywords that are not searchable for example "sokemotoroptimalisering" which is a term for search engine optimization. You will find only 2000 searches on monthly basis and these come from Oslo.
Program your website to be "crawler" friendly. Search engines send out "crawlers" to gather information from your page so they understand how to rank it. Create your links using HTML, not javascript. Crawlers can't follow javascript and won't be able to read your information. Don't design your site in Flash-there's nothing for the crawlers to read. If they can't interpret the information, they can't classify your website. Make sure your copy is HTML, not a graphic of a text. It may look like copy. But if you have a text graphic, all the crawlers will see is a blank page. Label your internal text links and clickable image ALT attributes as descriptively as possible. Within the text links in your website, use the phrase that describes the page you're clicking to. For image links, make sure those phrases are contained in the image's code.
Program your site to be "crawler" friendly. Search engines send out "crawlers" to gather information from your website so they understand how to rank it. Create your links using HTML, not javascript. Crawlers can't follow javascript and won't be able to read your information. Do not design your page in Flash-there's nothing for the crawlers to read. If they can't interpret the information, they can't classify your page. Make sure your copy is HTML, not a graphic of a text. It may look like copy. But if you have a text graphic, all the crawlers will see is a blank page. Label your internal text links and clickable image ALT attributes as descriptively as possible. Within the text links in your website, use the phrase that describes the page you're clicking to. For image links, make sure those phrases are contained in the image's code.
Write compelling copy for key pages of your page based on your chosen keyword phrases. Choose a few keyword phrases that apply to the particular page you're writing and work those phrases into the copy. Incorporate your keyword phrases into each page's unique title tag. Title tags are given significant weight with search engines. The title tag is the information that shows up in the search engine results so it's crucial that it be enticing, not just crammed with keywords.Make sure your website is link-worthy. Search engines judge a page's popularity by the number of links pointing to it. To make sure people will want to link to your website, you have to offer something worth linking to. Beyond your product or service, you need something that puts you over the top: an information service, a superior presentation, or great variety. Optimize all the important phrases. Says Maria Johnsen, "If you can rank highly for a good portion of them, they are going to add up to a lot more than just that one keyword or key phrase that you think it generate money."
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