Site link building is a basic strategy that you have to employ to help your website rank highly in the search engines. You have to know that links are seen by the search engines as a vote for your website. But, before you rush off and start linking to everything, you need to understand that this is not a democratic process. It is necessary for you to bear in mind the certain links carry more voting weight than others. If you have a lot of the wrong type of links to your site, then all of your link building efforts will be penalized.
For a short period of time the search engines would give your site high ranking based on the number of links you had coming in and going out from your site. Known by many names like link wheels or link farms, this artificial linking strategy quickly became abused. Back-ache websites would be linking to a site about pineapples, linking to a website about Catholicism and many others.
And so the search engines changes their algorithms and overnight a
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