Monday, September 12, 2011

Web Page Keywords - Make Your Site Smoking Hot

By Phillip Guye


The primary objective for Internet marketers is to find the right keywords so their website will show up on the first page of Google and other search engines. The good thing is it's not hard to do. With patience and practice you can optimize your web pages and benefit from free traffic. It is really quite simple, if you do it the right way and you get that coveted first page ranking for your website, you will get a lot of traffic, quality targeted traffic, for free. Viral video marketing also uses keywords to attrack viewers.

They are called organic searches. Someone goes to their web browser and key in a search term. Let's say someone wants golf balls. If they look for that term and when you've optimized your web pages with those keywords your site can show up extremely high in the search results. This is known as Search Engine Optimization (SEO) and it is a powerful way to have a ton of very targeted traffic, which is totally free. Ranking high will give your site more credibility. The average surfer doesn't really know that much how it works. For that reason, many people assume that the websites listed on the top of the results pages are the best.

And in a way they are, they are the best at optimizing their web pages so they can cash in on all that organic traffic. So, how do you benefit from using these keywords to land on the first page of the search engines? The first thing you need to do is compile a list of keywords. If you want to benefit from a top ranking position you have to target keywords and use it very carefully. It's easy to think that you should grab all the most searched for keywords in your niche, but that rarely works because those keywords are just too competitive.

What's more efficient is to find keywords that are 3 to 4 words. These are called long tailed keywords. It may not get hundreds of searches but it will not have too many competitors and will get plenty of searches monthly that you can rank for them too. If you choose a dozen, or more, of these long tailed keywords and each one gets say around 1,500 searches a month, you stand a good chance of ranking for many of them, not just one. That will provide you with plenty of traffic and since the traffic you're getting comes from people who are searching for the exact keyword (and item) that you have to sell, you'll get plenty of sales.

It's just not that hard to optimize your web pages for search engines. Social media marketing services and sites are now readily accessible. The better you get at adding the best web page keywords, the more organic search results you're going to get. That's free traffic and you will make more sales and have a much higher rate of return on your investment of time. Other than time, it's totally free.




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