For many webmasters the dream is to turn their hobby of blogging into a full time living. However even if you do manage to build up a successful readership it's not always possible to turn those readers into a real income. Here are a few of the main reasons many bloggers can't make money from their hobby.
Un-targeted traffic. This is a major problem as I see so many blogs shooting for general traffic in the hope that just in terms of volume some of it will make money. The truth is that advertisers are only really interested in targeted traffic as it's the only type that converts into sales.
Even if you are getting targeted traffic to a specific niche it still needs to be traffic with a buying purpose in mind. For example if you have a funny videos site there's really no way to make money from it because nobody visiting is expecting to make a purchase at any point, either for you or your advertisers.
Your content also plays a big part in how effective you are in converting visitors into sellers. There's a real skill in funnelling people to the buy button on your online store because you need to convey the message of what you're selling and also the trustworthiness that you're going to deliver.
Poor site design is really off putting to readers and customers because if people can't find what they want fast using your navigation they will quickly go elsewhere. Make sure you promote important parts of your site (that make you money) clearly and prominently, web users can be lazy so you need to do the work for them sometimes.
Implementing the wrong type of advertising is another common mistake. I can't remember the last time I bought something from a pop-up window so why do webmasters insist on using this type of intrusive advertising? Any ads need to complement and match your content in order to be effective.
As you can see there are plenty of reasons why some webmasters struggle to make a living online. I think it really comes down to experimenting with different types of advertising and site design until you get the right combination.
Un-targeted traffic. This is a major problem as I see so many blogs shooting for general traffic in the hope that just in terms of volume some of it will make money. The truth is that advertisers are only really interested in targeted traffic as it's the only type that converts into sales.
Even if you are getting targeted traffic to a specific niche it still needs to be traffic with a buying purpose in mind. For example if you have a funny videos site there's really no way to make money from it because nobody visiting is expecting to make a purchase at any point, either for you or your advertisers.
Your content also plays a big part in how effective you are in converting visitors into sellers. There's a real skill in funnelling people to the buy button on your online store because you need to convey the message of what you're selling and also the trustworthiness that you're going to deliver.
Poor site design is really off putting to readers and customers because if people can't find what they want fast using your navigation they will quickly go elsewhere. Make sure you promote important parts of your site (that make you money) clearly and prominently, web users can be lazy so you need to do the work for them sometimes.
Implementing the wrong type of advertising is another common mistake. I can't remember the last time I bought something from a pop-up window so why do webmasters insist on using this type of intrusive advertising? Any ads need to complement and match your content in order to be effective.
As you can see there are plenty of reasons why some webmasters struggle to make a living online. I think it really comes down to experimenting with different types of advertising and site design until you get the right combination.
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