A lead generation website is one that encourages a visitor to make an investigation or opt in to receive further information about products and services.
When setting up a new website for the purposes of lead generation or adapting a site that doesn't have an opt-in box, consideration should be made when choosing an e-mail program.
There are several wonderful firms that will handle all of your emails, these programs can be designed to send out a series of pre written messages as fast as someone signing up. In most situations, you can choose a double opt-in process to provide help in protecting you and your prospects from getting punished due to spam violations. I have found that requiring prospects to confirm their request for more information, seriously decreases the number of leads you may eventually get.
You may also need to write your e-mails to provide high value content, not just a sales pitch. Think about it. How long do you stay subscribed to an email list that offers nothing less than a hyped up sales message every two days?
Consider also the info you ask for when you design your opt-in box. Folks don't love giving out too much info initially, so always get the subscriber's first and last names and you can also have a box for any other information pertinent to your business. For example, you might have a drop down box that lists the products on your site and from that you can find out in particular what information your customer is attempting to find. If you have 6 different products, you can then build six different lists in your e-mail program and target information and other products in particular to those people.
When you set up autoresponders or any kind of email campaign, it's important that your emails are checked initially and then checked again. Many people are not impressed by spelling mistakes and further more, won't read an email that may be a mile long. Make your mails precise and to the point, drafted in short paragraphs, in small digestible hunks.
Once your list has grown to a respectable size, you can also send out a once a month newsletter, informing subscribers about new products and services you have added.
Address your subscriber by their first name, not dear customer as is frequently seen. Write your copy as if you're writing to a chum, don't blind them with get this or buy this, it turns folks off. The most effective way of gathering a sale is by helping folks, by giving them important info and anything free is always good, for instance, a report.
Ensure that everything you send your customer is relevant and of price. If your unsubscriber list builds too swiftly, that is a sure sign you are doing something wrong, though you will always have some people who unsubscribe.
So, understand that your autoresponder and the emails you send out are at the very heart of your lead generation website, you would not have one without it. Spend a while tweaking and refining this side of your system, don't just toss out some email pitches. Relate, form a relationship, ask for feedback and comments.
When setting up a new website for the purposes of lead generation or adapting a site that doesn't have an opt-in box, consideration should be made when choosing an e-mail program.
There are several wonderful firms that will handle all of your emails, these programs can be designed to send out a series of pre written messages as fast as someone signing up. In most situations, you can choose a double opt-in process to provide help in protecting you and your prospects from getting punished due to spam violations. I have found that requiring prospects to confirm their request for more information, seriously decreases the number of leads you may eventually get.
You may also need to write your e-mails to provide high value content, not just a sales pitch. Think about it. How long do you stay subscribed to an email list that offers nothing less than a hyped up sales message every two days?
Consider also the info you ask for when you design your opt-in box. Folks don't love giving out too much info initially, so always get the subscriber's first and last names and you can also have a box for any other information pertinent to your business. For example, you might have a drop down box that lists the products on your site and from that you can find out in particular what information your customer is attempting to find. If you have 6 different products, you can then build six different lists in your e-mail program and target information and other products in particular to those people.
When you set up autoresponders or any kind of email campaign, it's important that your emails are checked initially and then checked again. Many people are not impressed by spelling mistakes and further more, won't read an email that may be a mile long. Make your mails precise and to the point, drafted in short paragraphs, in small digestible hunks.
Once your list has grown to a respectable size, you can also send out a once a month newsletter, informing subscribers about new products and services you have added.
Address your subscriber by their first name, not dear customer as is frequently seen. Write your copy as if you're writing to a chum, don't blind them with get this or buy this, it turns folks off. The most effective way of gathering a sale is by helping folks, by giving them important info and anything free is always good, for instance, a report.
Ensure that everything you send your customer is relevant and of price. If your unsubscriber list builds too swiftly, that is a sure sign you are doing something wrong, though you will always have some people who unsubscribe.
So, understand that your autoresponder and the emails you send out are at the very heart of your lead generation website, you would not have one without it. Spend a while tweaking and refining this side of your system, don't just toss out some email pitches. Relate, form a relationship, ask for feedback and comments.
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