There is an interesting post by Gab Goldenberg on Search Engine Journal that looks at 101 tips for buying text link ads. I know many web owners have considered buying links as part of link building strategies but have steered away for fear of possible search penalties. It does raise a question as to whether they are worth the time and effort that goes into acquiring and managing these links.
The post calls them text link ads and they are - they are also simply paid links, a practice that Google frowns heavily upon. However, there is one statement that is worth thinking about:
One thing I tried to demonstrate in this article is that you can take virtually every organic link building technique and achieve the same thing with money.
It is a very true statement. I won't go into the rights and wrongs of paid links, you can make your own mind up about that issue. Creating an organic link is not difficult. For the site creating the link, it's a moment's work. The difficult part is
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