Sunday, June 10, 2012

Facebook Marketing - A Powerful Business Tool

By Andrew Parker


The direction of social networking has reached the vast majority of us over recent years and there is little doubt that Facebook has emerged as the icon of the industry. One billion people using the internet site is a realistic prediction given that there are already more that six million from a business that only started in 2004. This sort of growth is impossible to ignore when considering the marketing potential of such an enormous global audience and big businesses are already applying this to market their brands. So let's take a look at why this is now seen as an crucial element for marketing on the web.



Friends chatting and exchanging photos is a description you will often get from people when you question them regarding what Facebook is used for. The social side, however, is where marketing opportunities can be observed since people will often give positive or negative reviews of being a buyer themselves. The sheer period of time that people spend on the network is an critical element to this and if your marketing message becomes part of the dialogue, you have a potentially powerful business application.

Facebook business addresses are currently being used on all types of ads whereas at one time you would simply see the websites shown. A Facebook page is what these businesses are giving so much attention to and they are different from our personal pages for instance. The fact that personal users can help market a Facebook business page is where real relationship marketing can easily come into play. Pages for a business present a way for anyone to "like" them and in doing so their group of friends will see that they have achieved this. This is the viral consequence of Facebook and why so much importance is now being given to social media by businesses.

The advantages of having a well thought out page is simple to fully grasp. The page could motivate a person to like it for easy access to information that is then sent to an persons email account. As a result, as well as collecting email addresses, the page is getting liked on a regular basis. An world wide web business can quickly take off should you get this right.

A Facebook page is effectively free traffic and if you are well prepared to pay for some advertising, you can further speed up your marketing reach. Facebook ads have been shown to compare well with ads on Google in terms of expenditure and the results attained and are now being more widely used. The need to keep an eye on the performance of your ads in terms of money spent and the profits made, is something you would have to do.

The positive aspects to any business to share in the development of Facebook are clearly shown and this can help you to be more profitable online.

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