The most important thing for any business website, is getting as many people to visit your website as possible. Perhaps the most effective method of improving website traffic is a technique called, search engine optimization, which improves your website's visibility on search engines. Read on to find out how you can use this to increase your visitors.
Link Building
When setting up your website, avoid flash. It may look pretty to have Flash, but it will not do a thing for your search engine optimization. With Flash as with AJAX and Frames, you will not be able to link to a single page. For optimum SEO results, do not use frames, and only use AJAX and Flash sparingly.
Make sure that people visiting your website can get a hold of you. People don't trust websites where they have nothing but a contact form, so allow people to contact you directly by email, phone and even mail. The more people trust your website, the more likely they are to link to you, which is an important part of SEO.
Link to pages offering competing goods and services. Consumers like to compare and contrast competing goods and services before a purchase. Ask competing websites if they are willing to trade links with your own website. Both businesses will gain traffic, and you may be able to capitalize off of your competitor's search engine optimization if it is better than yours.
To improve your ranking in search results, you need to have a lot of links to your website. Create partnerships with other websites: post a link to their content and ask them to link to yours. Post links to your website on popular social networking websites or in comments to popular blog posts.
Try to improve the link popularity of your website. One of the ways that search engines use to figure out if your website is relevant for a particular search phrase, is by looking at how many websites link to your website. If you can increase the number of websites linking to you, your website's ranking can improve.
Make sure that the naming convention you use for your site architecture makes sense when viewed on a search engine. If your visitor is looking for crackers, but your website link is to donsstore.c o m yumminums, they're unlikely to click through. DonsPantry.c o m crackers looks spot on, and you can almost guarantee that the searcher will click your link. It also boosts your page rank to have keywords in the directory title.
DO NOT use your front page's file name in links to it from the rest of your site. Only use your domain name as that is likely to be what other sites will use to link to you. By having two different links you'll split your link juice between the two and lower your page rank.
Ask questions of your audience. Regardless of whether you are asking their opinions or testing their knowledge, people love to answer questions. Allowing them to comment their answers directly on your website is an easy way of getting search engines to notice you, as well as building rapport with your readers.
A website that employs search engine optimization is nearly always, much more successful, than one that doesn't. As you can see, search engine optimization is not only free, but relatively painless to implement. Follow the tips and tricks in this article to optimize your website and watch the visitors flow in.
Link Building
When setting up your website, avoid flash. It may look pretty to have Flash, but it will not do a thing for your search engine optimization. With Flash as with AJAX and Frames, you will not be able to link to a single page. For optimum SEO results, do not use frames, and only use AJAX and Flash sparingly.
Make sure that people visiting your website can get a hold of you. People don't trust websites where they have nothing but a contact form, so allow people to contact you directly by email, phone and even mail. The more people trust your website, the more likely they are to link to you, which is an important part of SEO.
Link to pages offering competing goods and services. Consumers like to compare and contrast competing goods and services before a purchase. Ask competing websites if they are willing to trade links with your own website. Both businesses will gain traffic, and you may be able to capitalize off of your competitor's search engine optimization if it is better than yours.
To improve your ranking in search results, you need to have a lot of links to your website. Create partnerships with other websites: post a link to their content and ask them to link to yours. Post links to your website on popular social networking websites or in comments to popular blog posts.
Try to improve the link popularity of your website. One of the ways that search engines use to figure out if your website is relevant for a particular search phrase, is by looking at how many websites link to your website. If you can increase the number of websites linking to you, your website's ranking can improve.
Make sure that the naming convention you use for your site architecture makes sense when viewed on a search engine. If your visitor is looking for crackers, but your website link is to donsstore.c o m yumminums, they're unlikely to click through. DonsPantry.c o m crackers looks spot on, and you can almost guarantee that the searcher will click your link. It also boosts your page rank to have keywords in the directory title.
DO NOT use your front page's file name in links to it from the rest of your site. Only use your domain name as that is likely to be what other sites will use to link to you. By having two different links you'll split your link juice between the two and lower your page rank.
Ask questions of your audience. Regardless of whether you are asking their opinions or testing their knowledge, people love to answer questions. Allowing them to comment their answers directly on your website is an easy way of getting search engines to notice you, as well as building rapport with your readers.
A website that employs search engine optimization is nearly always, much more successful, than one that doesn't. As you can see, search engine optimization is not only free, but relatively painless to implement. Follow the tips and tricks in this article to optimize your website and watch the visitors flow in.
No comments:
Post a Comment