Anything which has been in existence for a long time becomes obsolete. The website which you have been operating since you started your business is no 'Monalisa' of Leonardo Da Vinci, which will retain its attractiveness and appeal till eternity. Your business has become bigger and more complex, with larger number of products and an expanded customer base, which makes more demands on your website than it can cope with. Your competitors maybe continuously sniping at your heels to take away your market share and their recently designed websites may be making your old website look like dowager aunt amongst attractive girls.
The purpose of your website is to inform the visitors to it about various aspects of your business. It must it be able to draw as much web traffic as the websites of your competitors if not more. Not only that, your redesigned website must be attractive and informative enough to prompt the visitors to your website to interact with you and return to your website again and again, thus forming a lasting relationship.
You are also aware of the design services available for redesigning your website and you are quite knowledgeable about the features which your redesigned website must have, so that it competes well with the websites of others in your field of business.
The process of redesign of your website has to begin in your own mind. You have to organize your thinking process to identify important features which you would like your redesigned website to have, such as, more attractive home page, better navigability for your website visitors to go from one page to another while seeking information with least number of clicks on keyboard etc. Your redesigned website should make it easy to communicate with your visitors so that you can follow up on comments and queries which they leave on your website.
Your discussions with your web designer should refine the draft specification and indicate quantifiable targets your redesigned website must achieve in order to be accepted. For instance, when a search is mounted using search engines (like, Google, Yahoo or Bing) whether your website gets listed in first two or three positions in the search results. You should be able to zero in on the color scheme and graphics on each page of your website. Graphics should be contemporary to be attractive enough. Multimedia animated graphics are common on websites now-a-days. You may also like to incorporate such graphics on your website.
Your experience in business must have refined your communication ability in business negotiations. This ability should be put to full use to interact with your web designer to evolve the final configuration of your website. Your experience in business should enable you to get the best out of the web designer. Your experience should also help you to spot the talent in relatively less known web designers, who will be willing to redesign your website at a much smaller cost than well known web design firms whose services are priced as high as their reputations.
The purpose of your website is to inform the visitors to it about various aspects of your business. It must it be able to draw as much web traffic as the websites of your competitors if not more. Not only that, your redesigned website must be attractive and informative enough to prompt the visitors to your website to interact with you and return to your website again and again, thus forming a lasting relationship.
You are also aware of the design services available for redesigning your website and you are quite knowledgeable about the features which your redesigned website must have, so that it competes well with the websites of others in your field of business.
The process of redesign of your website has to begin in your own mind. You have to organize your thinking process to identify important features which you would like your redesigned website to have, such as, more attractive home page, better navigability for your website visitors to go from one page to another while seeking information with least number of clicks on keyboard etc. Your redesigned website should make it easy to communicate with your visitors so that you can follow up on comments and queries which they leave on your website.
Your discussions with your web designer should refine the draft specification and indicate quantifiable targets your redesigned website must achieve in order to be accepted. For instance, when a search is mounted using search engines (like, Google, Yahoo or Bing) whether your website gets listed in first two or three positions in the search results. You should be able to zero in on the color scheme and graphics on each page of your website. Graphics should be contemporary to be attractive enough. Multimedia animated graphics are common on websites now-a-days. You may also like to incorporate such graphics on your website.
Your experience in business must have refined your communication ability in business negotiations. This ability should be put to full use to interact with your web designer to evolve the final configuration of your website. Your experience in business should enable you to get the best out of the web designer. Your experience should also help you to spot the talent in relatively less known web designers, who will be willing to redesign your website at a much smaller cost than well known web design firms whose services are priced as high as their reputations.
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