Some websites are finding that the release of a microsite from a Professional Web Design Company, can be highly helpful for the promotion of their brand. In essence, a microsite is the name presented to a web page or small bunch of pages that are developed supplement a primary webpage. With regards to the web design of these sites, however, a variety of problems are known to develop in terms of promotion. There are a selection of solutions that designers could investigate, including:
Prominent Company Branding - Within this solution, the company or primary website's branding takes precedence over the branding of the microsite. Even though this ensures that the organization is clearly defined, it can actually make it more difficult to come up with an inviting page. It can also cause the navigation to become perplexing, which is not good for usability. So make sure when researching any Professional Web Design Company that they have this as part of their porfolio.
No Secondary Branding - In this choice, there is no branding to the microsite and it is all aimed at the primary company. Whilst this provides for a clean-cut website development, it poses a number of difficulties, including that the microsite will go basically undetected and that it will be a special design. This is often the least popular answer with Professional Web Design Company.
Prominent Microsite Branding - In this particular solution, this company branding will still be included, but the branding of the microsite will take precedence. Whilst this creates more prospect of a one of a kind and memorable website design and offers a number of advertising and marketing benefits, the branding of the primary company may go completely undetected.
One-Page Promo - In this resolution, the microsite's branding traits prominently and the primary company will be discussed in a small capacity. Whilst this can improve your clickthrough rate for your primary company and gives a wide variety of inventive possibilities, it will not work for a multiple page web design that some Professional Web Design Company can provide.
No Company Branding - On this solution, the microsite is designed as a very different website with its own domain address and so on, with minimal to no reference to the primary company. Whilst this enables plenty of innovative freedom and branding is smooth, visitors will remain clueless of the existence of your primary organization and your clickthrough rate will likely be low.
With regards to the production of a microsite for your company, many people tend to choose the third solution, as it provides the best balance between the branding of the microsite and of the primary company in the web design. In saying this, there are lots of situations that could cause you to opt for one of the other solutions, the next most popular tending to be number five and # 4. You should, however, avoid number two, as it raises more difficulties than it solves so stay clear of Professional Web Design Company, that believe this is a great idea.
Prominent Company Branding - Within this solution, the company or primary website's branding takes precedence over the branding of the microsite. Even though this ensures that the organization is clearly defined, it can actually make it more difficult to come up with an inviting page. It can also cause the navigation to become perplexing, which is not good for usability. So make sure when researching any Professional Web Design Company that they have this as part of their porfolio.
No Secondary Branding - In this choice, there is no branding to the microsite and it is all aimed at the primary company. Whilst this provides for a clean-cut website development, it poses a number of difficulties, including that the microsite will go basically undetected and that it will be a special design. This is often the least popular answer with Professional Web Design Company.
Prominent Microsite Branding - In this particular solution, this company branding will still be included, but the branding of the microsite will take precedence. Whilst this creates more prospect of a one of a kind and memorable website design and offers a number of advertising and marketing benefits, the branding of the primary company may go completely undetected.
One-Page Promo - In this resolution, the microsite's branding traits prominently and the primary company will be discussed in a small capacity. Whilst this can improve your clickthrough rate for your primary company and gives a wide variety of inventive possibilities, it will not work for a multiple page web design that some Professional Web Design Company can provide.
No Company Branding - On this solution, the microsite is designed as a very different website with its own domain address and so on, with minimal to no reference to the primary company. Whilst this enables plenty of innovative freedom and branding is smooth, visitors will remain clueless of the existence of your primary organization and your clickthrough rate will likely be low.
With regards to the production of a microsite for your company, many people tend to choose the third solution, as it provides the best balance between the branding of the microsite and of the primary company in the web design. In saying this, there are lots of situations that could cause you to opt for one of the other solutions, the next most popular tending to be number five and # 4. You should, however, avoid number two, as it raises more difficulties than it solves so stay clear of Professional Web Design Company, that believe this is a great idea.
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