Friday, April 17, 2015

Why Responsiveness Matters In New York Web Design

By Arthur Williams


New York web design hinges on several factors, which should go without saying. This level of design entails the most eye-catching visuals, interactive menus, and other such features. However, I think that it's especially crucial to look at just how responsive different websites can be. I am sure that you have heard about responsiveness before, especially in terms of web design. For those who are curious as to what this specifically means, read on.

Responsiveness, in web design, refers to the way in which different devices read websites. Simply put, the experience should be similar across the board. Even though laptops are commonly used to access the Internet, it's clear that more and more smartphone and tablet users have taken part in this endeavor. Seeing as how every device has a different resolution to account for, it's easy to see that responsiveness matters in this day and age.

Fortunately, this level of knowledge is seen by a number of companies, Avatar New York included. It goes without saying that they know about the ever-changing nature of New York web design, which means that platforms will have to be considered. They know that websites should be responsive across several devices. For example, if you were to visit a website on your laptop, a similar experience should carry over to your smartphone. It's just a matter of smart design, which is needed in this day and age.

Responsiveness is especially important when given the recent news of Google's algorithm change. Essentially, if your website does not feature mobile-friendly alternatives by April 21st, which can be accessed across smartphones and tablets with ease, its ranking will not be helped. As a matter of fact, there's a chance that the ranking in question will drop. Considering just how much businesses depend on Google rankings, to drive sales more than anything else, this algorithm change must be accounted for by designers.

There's no doubt that responsiveness matters, in the way of web design, and the aforementioned details help to prove this point. I do not think that anyone can argue with the usefulness of websites, especially now when it seems like just about everyone relies on the Internet. Products can be brought to the attention of various users, spanning a number of devices. If these websites are made with responsiveness in mind, the same experience is likely to carry over.




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