There are certain expectations that users have when they visit company websites. They want to find useful information, purchase products, or simply learn about the brand they've been presented with. Your website matters, which anyone that works in Long Island SEO can attest, but your landing page can make the biggest difference. If you believe your landing page has everything, here are 4 things that you may not have known were missing.
One of the things that your website's landing page may be missing - and names like www.fishbat.com will stress this point as well - is the right array of colors. These should relate to your brand, of course, but they must also be attention-grabbing. The more eye-catching said colors are, the more inclined a user will be to visit other parts of the website. Color is just one of the many factors that help landing pages perform.
Your website's landing page should be easy to navigate, too. One of the reasons why Long Island SEO experts recommend this is the fact that it will make the user experience less complicated. Users will be more inclined to stick around if they know that the page they land on is relatively easy on the eyes. By keeping this design aspect in mind, every part of your website is likely to perform at a high level.
Check your website and see how well it responds to various devices; it's possible that it's not responsive. Mobile-friendliness should be a major focus of yours, not only because of how search engines prioritize websites but the expected user experience as well. Your website should respond to a variety of devices, providing a similar user experience across the board. If your landing page doesn't showcase this, users will become disinterested, clicking away as quickly as they arrived.
No website landing page will be complete without a CTA, or call-to-action. Some business owners may want website visitors to sign up for newsletters. Others may have the goal of increasing traffic to their dedicated ecommerce pages. In any event, it's important for your landing page to provide a CTA that, in theory, will encourage users to carry out desired actions. Needless to say, this helps with business, digitally and otherwise.
One of the things that your website's landing page may be missing - and names like www.fishbat.com will stress this point as well - is the right array of colors. These should relate to your brand, of course, but they must also be attention-grabbing. The more eye-catching said colors are, the more inclined a user will be to visit other parts of the website. Color is just one of the many factors that help landing pages perform.
Your website's landing page should be easy to navigate, too. One of the reasons why Long Island SEO experts recommend this is the fact that it will make the user experience less complicated. Users will be more inclined to stick around if they know that the page they land on is relatively easy on the eyes. By keeping this design aspect in mind, every part of your website is likely to perform at a high level.
Check your website and see how well it responds to various devices; it's possible that it's not responsive. Mobile-friendliness should be a major focus of yours, not only because of how search engines prioritize websites but the expected user experience as well. Your website should respond to a variety of devices, providing a similar user experience across the board. If your landing page doesn't showcase this, users will become disinterested, clicking away as quickly as they arrived.
No website landing page will be complete without a CTA, or call-to-action. Some business owners may want website visitors to sign up for newsletters. Others may have the goal of increasing traffic to their dedicated ecommerce pages. In any event, it's important for your landing page to provide a CTA that, in theory, will encourage users to carry out desired actions. Needless to say, this helps with business, digitally and otherwise.
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Would you like to learn more regarding SEO and web development? If so, visit fishbat for details.
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