Wednesday, March 31, 2010

How Important Is Relevance When Link Building?

By Julie Johnson

Since the link building process tends to be extremely time consuming and tedious, it is essential that you carefully consider your allotment of time, as well as resources, while you are taking on this task. By properly planning your time and resources you will have a greater success in regards to your link building. Another good idea is to become aware of the many link building misconceptions,as well as add some of your personal creativity, and link building can be a successful process for you.

In the decision of which links to pick portion of the link building process, taking into consideration Google PageRank and relevance is natural. They are both important, but not decision make or breakers in the process.

Google PageRank, a.k.a. PR, is the rating that Google gives a given page that it has crawled. PR is effective at displaying a site's reach. Attempting to decode what makes a PR3 and a PR4 page is useless and a waste of valuable time. Besides, PR is not a good indicator of Google's own system, PR0 links, within the right context, can be as useful s PR3 links.

The common way of thinking is that the most valuable links come from the ones with similarly themed, relevant pages. Although true, taking that for face value can encourage missed opportunities. The best links can be found on like themed sites, or within the same industry, but links that aren't can be useful, as well. Use common sense, but just because a link is not the same theme as yours, don't bypass it.

Provided you can procure your instinctive ways to value inbound links, sans relying on PR, increasing links to your site will come naturally. It will also prove to be more natural in your link profile.

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