It is very important that you use the proper Search Engine Optimization techniques and avoid Black Hat methods as they will only lead to your web site being removed. If you've gotten to the point of finding the proper Search Engine Optimizing techniques, then you know what it means along with SEO Consultants. There are two main techniques used when attracting more traffic to your web site through search engines, they are Black and White Hat techniques. In the past they didn't differentiate black and white hat methods, however, due to people e overstepping their boundaries and taking advantage the terminology was created and rules were set to optimizing your web sites rating. Eventually web spamming and unnecessary keyword overuse attracted both search engines and searchers in a deceitful manner. So search engines eventually started posing penalties for using Black Hat methods. These penalties can be anything from lowering of rank to total removal of web site from search engine.
Keep in mind that you must avoid Black Hat methods and make sure that your SEO Consultant is aware that you don't approve of that kind of optimization as they can only lead to trouble. By using these methods you and your company will receive bad reviews from customers long after your web site has been removed by the search engine. There are a couple of Black Hat methods that must be avoided at all costs. When a web site or a page of a web site consists of lists of keywords and tags its called keyword stuffing, or simple word spamming. This Search Engine Optimization method is used to get a higher ranking as well as receive more hits by searchers. If you want to increase traffic to your web site it will not be using this technique, as it will only frustrate the searchers and only get your site removed from the search engine. You, and your SEO Consultant if you choose to have one, can have a good number of true searcher traffic by using the key terms that pertain to your web site in an interesting and useful manner, such as informative text and proper tagging.
Very similar to the above Black Search Optimization method that you and your SEO Consultant should avoid using is invisible word spamming. This method directs the searchers to the site however, the site has the background full of invisible lists of keywords and tags. Because you don't see it doesn't mean that it's correct. The way this method is achieved is by either using the same text color as the background or posting the text outside the borders of the web site. This way both searchers and web spiders are tricked into going into the web site when it doesn't pertain at all to what was searched. This method is the same as keyword stuffing and is just as frowned upon as the visible lists, and will lead to lower ratings as well as possible removal of your web site.
Doorway pages are the last Black Hat Search Engine Optimization technique that you must avoid. This technique is primarily used to fool search engines and search engine spiders into giving them a higher listing, and then when a human goes into the page they are led to a different page than what the search engine or spider has ranked higher. At this point however, the search engine spiders have better intuition as to what is considered a doorway page and what is not, and they are usually ignored or easily discovered and promptly removed. Make sure that you and your SEO Consultant steer away from such techniques as they will only cause problems and eventually get your site removed.
Lastly, there are the doorway pages. This Search Engine Optimization technique is primarily used to attract search engines and search engine spiders in order to get higher ranking. Once they have been ranked higher and a searcher clicks on them they are directed to a different page from what the search engine or spider has ranked higher. These pages can see the difference from a search engine or spider searching for it or a human. However, at this point search engine spiders have better intuition and either ignore or remove websites with doorway pages. So make sure that the SEO Consultant that you use for your web site doesn't use this technique as there's a good chance your site will not even be listed in a search engine.
It's always tempting to try and find new ways of improving your web sites rating and views, however, unfortunately that doesn't mean you have to use Black Hat Optimization, as that doesn't offer any long term profits. For a short period of time your web site will get more visitations and be highly ranked, however, that is short-lived and you lose customers to your web site and company and risk getting your web site removed altogether. The risk is just not worth it and it is time consuming. There are plenty of honest ways, referred to as White Hat, ways of attracting attention and higher rank to your web site.
The main and most important step to good Search Engine Optimization is understanding the process and of course understanding your customers and the viewers you want to attract to your web site. Another way is getting a professional SEO Consultant as they know the proper techniques and approved ways of optimizing your web site. If you are doing this yourself and not using a consultant, make sure that you gather the correct keywords, and properly input them into the content of your web site, as not to impose spamming. Also, learn to use title tags, description Meta tags, as well as learn how to use keywords and phrases in your content and source code. It's important that you learn the White Hat Optimization techniques which are approved and non deceitful.
Always keep in mind that using deceitful ways of getting attention to your web site through Black Hat Search Engine Optimization methods will give you only short-lived results. If using an SEO Consultant make sure that you research their references well that they only use White Hat methods. If you want a web site that will last long on a search engine and still have good traffic going through it you must learn the proper use of these techniques and avoid the ones that are not approved by the search engines.
Keep in mind that you must avoid Black Hat methods and make sure that your SEO Consultant is aware that you don't approve of that kind of optimization as they can only lead to trouble. By using these methods you and your company will receive bad reviews from customers long after your web site has been removed by the search engine. There are a couple of Black Hat methods that must be avoided at all costs. When a web site or a page of a web site consists of lists of keywords and tags its called keyword stuffing, or simple word spamming. This Search Engine Optimization method is used to get a higher ranking as well as receive more hits by searchers. If you want to increase traffic to your web site it will not be using this technique, as it will only frustrate the searchers and only get your site removed from the search engine. You, and your SEO Consultant if you choose to have one, can have a good number of true searcher traffic by using the key terms that pertain to your web site in an interesting and useful manner, such as informative text and proper tagging.
Very similar to the above Black Search Optimization method that you and your SEO Consultant should avoid using is invisible word spamming. This method directs the searchers to the site however, the site has the background full of invisible lists of keywords and tags. Because you don't see it doesn't mean that it's correct. The way this method is achieved is by either using the same text color as the background or posting the text outside the borders of the web site. This way both searchers and web spiders are tricked into going into the web site when it doesn't pertain at all to what was searched. This method is the same as keyword stuffing and is just as frowned upon as the visible lists, and will lead to lower ratings as well as possible removal of your web site.
Doorway pages are the last Black Hat Search Engine Optimization technique that you must avoid. This technique is primarily used to fool search engines and search engine spiders into giving them a higher listing, and then when a human goes into the page they are led to a different page than what the search engine or spider has ranked higher. At this point however, the search engine spiders have better intuition as to what is considered a doorway page and what is not, and they are usually ignored or easily discovered and promptly removed. Make sure that you and your SEO Consultant steer away from such techniques as they will only cause problems and eventually get your site removed.
Lastly, there are the doorway pages. This Search Engine Optimization technique is primarily used to attract search engines and search engine spiders in order to get higher ranking. Once they have been ranked higher and a searcher clicks on them they are directed to a different page from what the search engine or spider has ranked higher. These pages can see the difference from a search engine or spider searching for it or a human. However, at this point search engine spiders have better intuition and either ignore or remove websites with doorway pages. So make sure that the SEO Consultant that you use for your web site doesn't use this technique as there's a good chance your site will not even be listed in a search engine.
It's always tempting to try and find new ways of improving your web sites rating and views, however, unfortunately that doesn't mean you have to use Black Hat Optimization, as that doesn't offer any long term profits. For a short period of time your web site will get more visitations and be highly ranked, however, that is short-lived and you lose customers to your web site and company and risk getting your web site removed altogether. The risk is just not worth it and it is time consuming. There are plenty of honest ways, referred to as White Hat, ways of attracting attention and higher rank to your web site.
The main and most important step to good Search Engine Optimization is understanding the process and of course understanding your customers and the viewers you want to attract to your web site. Another way is getting a professional SEO Consultant as they know the proper techniques and approved ways of optimizing your web site. If you are doing this yourself and not using a consultant, make sure that you gather the correct keywords, and properly input them into the content of your web site, as not to impose spamming. Also, learn to use title tags, description Meta tags, as well as learn how to use keywords and phrases in your content and source code. It's important that you learn the White Hat Optimization techniques which are approved and non deceitful.
Always keep in mind that using deceitful ways of getting attention to your web site through Black Hat Search Engine Optimization methods will give you only short-lived results. If using an SEO Consultant make sure that you research their references well that they only use White Hat methods. If you want a web site that will last long on a search engine and still have good traffic going through it you must learn the proper use of these techniques and avoid the ones that are not approved by the search engines.
About the Author:
Aya Wilkinson is a freelance writer having a large number of articles published on various well reputed internet sites. She is well reputed as one of the leading SEO Consultants and you can read lates SEO trends at the site of SEO Company
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