To make a web site appear in the first page in each search website, there are certain suggestions to follow in order to achieve this. This optimization is composed of a collection of tiny -or occasionally big- changes inside a web page so as to make it more observable to the public. By applying these changes, the website will be more easy to index and to be found in the 1st page of search engines.
The SEO Guide for Business states that page optimization must be planned carefully to achieve maximum effect. There are 2 main areas where these optimizations can take place: the On-Page SEO and Off-Page SEO.
The first one refers to the changes to be applied in the contents of the page, and they include:
* Effectiveness, navigation and site structure.
* Servers, hosting and URL forming
* Keywords
* Contents
* Meta tags
* Internal links and site map
* RSS feeds and newsletters
Inside the page there are numerous elements that, when mixed, will help in achieving a perfect On-page Search Engine Optimization.
One of the first elements on the page itself is the "title" tag. This tag, located inside the "head" tags of the page, should include a novel name for each page inside the website. This title will be the first thing users will see when hunting for certain words so it is important to use applicable terms: accurate and short.
Another significant component is the "meta tags". The "description" Meta tag, as the name says, should have a longer description of the site and its contents. These contents will appear below the primary title of the page in each search site, giving the user a glimpse of what they will find on your page. The usage of human-readable URLs is also another great technique to use in order to achieve a better positioning within the search sites.
If the main content of the page is other than text/HTML (flash, videos or graphics, as an example) there are many search sites that are literally capable of "reading" these contents, but only a few of them. Adding a text-based navigation with the most vital keywords in the menu text, help search websites index the contents.
Writing concise and straightforward content is critical. Straightforward understandable texts, with short and clear sentences with a keyword density optimized according to the general volume of words, and keywords used related to the main topic of the page are the most important elements to consider while doing an On-page SEO. This applies also for the image descriptions.
But the formerly described methodologies are only part of the job. There also are some tasks to be performed "outside" the web site and the pages, the so called Off-Page SEO.
There are sites for Social networking that were built based primarily on the user interaction and they allowpermit us to get certain groups of folk enthusiastic about one topic subject and gather them together in one location. These include forums, blog sites and groups within the most known social networks. Find out which of these include users who may have an interest in your website and blog or write in their different forums the URL link of the site and contents of your pages and so help build your back links.
Ultimately, not all promotion has to be made in electronic media, the world outside of the web also has to get in contact with your business websitewebsite. Promoting the website outside of the Web also helps a great deal. You can begin by printing the URL on your business cards, letterhead and other released media normally used to promote your business.
The SEO Guide for Business states that page optimization must be planned carefully to achieve maximum effect. There are 2 main areas where these optimizations can take place: the On-Page SEO and Off-Page SEO.
The first one refers to the changes to be applied in the contents of the page, and they include:
* Effectiveness, navigation and site structure.
* Servers, hosting and URL forming
* Keywords
* Contents
* Meta tags
* Internal links and site map
* RSS feeds and newsletters
Inside the page there are numerous elements that, when mixed, will help in achieving a perfect On-page Search Engine Optimization.
One of the first elements on the page itself is the "title" tag. This tag, located inside the "head" tags of the page, should include a novel name for each page inside the website. This title will be the first thing users will see when hunting for certain words so it is important to use applicable terms: accurate and short.
Another significant component is the "meta tags". The "description" Meta tag, as the name says, should have a longer description of the site and its contents. These contents will appear below the primary title of the page in each search site, giving the user a glimpse of what they will find on your page. The usage of human-readable URLs is also another great technique to use in order to achieve a better positioning within the search sites.
If the main content of the page is other than text/HTML (flash, videos or graphics, as an example) there are many search sites that are literally capable of "reading" these contents, but only a few of them. Adding a text-based navigation with the most vital keywords in the menu text, help search websites index the contents.
Writing concise and straightforward content is critical. Straightforward understandable texts, with short and clear sentences with a keyword density optimized according to the general volume of words, and keywords used related to the main topic of the page are the most important elements to consider while doing an On-page SEO. This applies also for the image descriptions.
But the formerly described methodologies are only part of the job. There also are some tasks to be performed "outside" the web site and the pages, the so called Off-Page SEO.
There are sites for Social networking that were built based primarily on the user interaction and they allowpermit us to get certain groups of folk enthusiastic about one topic subject and gather them together in one location. These include forums, blog sites and groups within the most known social networks. Find out which of these include users who may have an interest in your website and blog or write in their different forums the URL link of the site and contents of your pages and so help build your back links.
Ultimately, not all promotion has to be made in electronic media, the world outside of the web also has to get in contact with your business websitewebsite. Promoting the website outside of the Web also helps a great deal. You can begin by printing the URL on your business cards, letterhead and other released media normally used to promote your business.
About the Author:
Jody Cestari works as an SEO consultant at Get Web Traffic. If you are looking for SEO Consulting services for your website please contact her.
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