Wednesday, September 14, 2011

Simple SEO Copywriting Tips that Boost Sales

By Jimmy Taylor


Do you really know what SEO copywriting is? Search engine copywriting is simply creating content that appeals to the search engines as well as the visitors who come to your site. Unfortunately, if you get your copy wrong, it could reduce your effectiveness with the search engines. So when you write your site copy, you write as you normally would, but tweak it so it appeals to search engines equally. Getting this right can mean juggling the right keywords and phrases throughout your content so it reads well, but also optimizes your site. Be careful about stuffing too many keywords into your writing though, as many writers will try to put more in hoping to get ranked better. Where possible, try to aim for a keyword density of around 3%, as any higher than this could be seen by search engines as spamming. SEO copywriting also differs from regular content because you're working to appease the search engines but also trying to appeal to your visitors who want good quality information. It can take a little time to hone your skills with SEO copywriting. The tips below should help you increase your skills as a SEO copywriter. Source: seo philippines

Search engines are getting smarter all the time and thus only give importance to content that is written with quality in mind. That means you will have to focus on providing quality content if you hope to be a successful copywriter. What do people seek when using search engines to search for what they're looking for? They want both quality and they want someone to solve their problems.

Most copywriters fail to succeed because they try to create more copy instead of focusing on creating quality content. You must ensure you're using the right keywords and that your information is pertinent. Search engines find content that solves problems for users very attractive. Creating effective SEO copy benefits you in a number of ways. For example, when readers find that your content helps them, they will link to that content.

This will help you get backlinks, which will rank you higher in the search engines. Therefore, you now see that creating content that relates is so effective.

You must be able to get your readers' attention when trying to impress the search engines. A good tip for this is to use bold whenever you can. This will let readers know what words are important and this will hook them. Google knows the importance of bolded words and gives them top billing.

Google will look for anything readers can use and will use these things when deciding on how to rank the page. Your copy must not only help the people you're trying to reach, but it must also assist the search engines to rank your copy.

Be sure you focus on providing high quality information. Your readers are searching for sites that offer them good value in their content. Regardless of whether it takes you a hundred words or a thousand words to explain a bit of information, as long as it represents value, it's fine. There are benefits to having more content available. Search engines rank sites according to the content they offer that will best suit their users' needs. If you skimp on the amount of content you offer, you're ignoring the thing search engines value most in their ranking systems. Your content should focus on a single primary topic and not deviate from this. Keep your content as relevant as possibly by sticking to the subject at hand. On closing, effective SEO copywriting is about writing good content that appeals to search engines and also offers your readers precisely what they're looking for




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