Thursday, September 15, 2011

Ways Site Owners Can Use Keywords Properly In Search Engine Optimization

By Shawn Olson


You can use search engine optimization in order to be certain that your website has immense traffic activity occurring within it. But, it needs to be properly done in order to ensure it attracts high traffic. Continuously, more drawbacks arise with the passage of every year. Despite having put substantial amounts of capitalization in SEO, people keep on pondering why their websites are poorly performing in traffic yet they continuously do things in the wrong way.

A major drawback occurs when people concentrate much time on the appearance of the website more than the content. Do not spend a lot of time trying to achieve perfection in the website's outlook at the expense of its content. Website ranking is done relying on the amount of information held in the site rather than the features of the design. It is advisable to ensure that you have the site's content put in while designing the website as opposed to waiting until the site is created in order to write it.

In addition, there is the problem of information that is not optimized with keywords. Keywords turn out to be the main aspects in SEO. Most major firms do not have a problem with this because people will still go to their sites because they are popular. In contrast, small sized firms have to work hard and use keywords to make sure their sites get visitors.

It is not enough just to have keywords. Some people optimize keywords that people have no use for. You need to ensure that you use keywords that people search for often. There are sites that show you the keywords that people often look for. Try to ensure that you optimize these keywords to ensure that you get loads of traffic to your site.

The other problem arises when you use keywords that other sites have already used. This will bring about a lot of competition meaning that the standards will be too high. It is better to ensure that you are a little bit specific on the kind of keywords that you use. For example, if you are selling jewelry, do not settle for a keyword like jewelry. Try to add an adjective before the noun. Let it be something like antique jewelry.

Of key relevance, is the frequency of keywords. The concentration of the keyword is desirable when fairly low. Three keywords in each page are considered ideal. The search engines will penalize you when the concentration of the keyword is very high.

Distinctiveness is one of the major challenges people experience as most people aim for the popular keywords as well. You can use take advantage of typos considering most users of search engines do not type or spell some words correctly.

A good example for the above is when you are using the keyword 'jewelry', you can try to change it to 'jewellery'. This way you will be different from the rest of the people making it easier to eliminate competition. Search engine optimization will definitely work in your favor if you adopt these tricks.




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